Eto was born in Kanagawa Prefecture. He studied filmmaking at New York University, which later greatly influenced his creative style. After returning to Japan, he started working as a TVC director. His works include AIG Japan “How NOT to Drive in Japan”, “#DiversityIsStrength”, “#TackleTheRisk”, Uber Eats “T-shirt”, “Posing”, “Training”, “Bonsai”, which were all much talked about. He has won numerous local and international awards, including Gold in the Film Craft Lotus category at Adfest 2018 for Suntory “Kyoto Fukujuen’s 227th Year of Innovation”, Silver in the Film Craft category at Spikes Asia 2017 for AIG Japan “#TackleTheRisk”, TED Ads Worth Spreading 2011 for Mazda “Defy Convention” and Grand Prix at ACC CM FESTIVAL 2013 for NIKE BASEBALL “Declaration. ”
HISASHI ETO
Eto was born in Kanagawa Prefecture. He studied filmmaking at New York University, which later greatly influenced his creative style. After returning to Japan, he started working as a TVC director. His works include AIG Japan “How NOT to Drive in Japan”, “#DiversityIsStrength”, “#TackleTheRisk”, Uber Eats “T-shirt”, “Posing”, “Training”, “Bonsai”, which were all much talked about.
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He has won numerous local and international awards, including Gold in the Film Craft Lotus category at Adfest 2018 for Suntory “Kyoto Fukujuen’s 227th Year of Innovation”, Silver in the Film Craft category at Spikes Asia 2017 for AIG Japan “#TackleTheRisk”, TED Ads Worth Spreading 2011 for Mazda “Defy Convention” and Grand Prix at ACC CM FESTIVAL 2013 for NIKE BASEBALL “Declaration. ”
NIKE EKIDEN
GOOGLE CHROME AUTOFILL
SONY LINKBUDS
APPLE WATCH
UNIQLO LINEN SUMMER
AIG TACKLE THE RISK
AUDI TADAIMA
APPLE IPHONE 14
UBER EATS READING
BRIGHT HOUSE FINANCIAL
APPLE IPHONE 13
LATTE PRECIOUS TIME
NIVEA
AUDI TADAIMA
GOOGLE CHROME AUTOFILL
APPLE IPHONE 14
SONY LINKBUDS
UBER EATS READING
APPLE WATCH
BRIGHT HOUSE FINANCIAL
UNIQLO LINEN SUMMER
APPLE IPHONE 13
AIG TACKLE THE RISK
LATTE PRECIOUS TIME
Jedidah M is a multidisciplinary Director, Video Editor and Creative Curator, known for crafting visually distinctive, culturally resonant work across music, fashion, beauty and the arts. Her films blend striking visual storytelling with an intuitive understanding of culture, creating work that feels both cinematic and authentic.
Working across commercial, branded and narrative filmmaking, Jedidah is drawn to stories that celebrate people and contemporary culture. She has collaborated with leading global brands and artists including Katseye, Sony, NYX Cosmetics, Nike and Tate Britain, delivering campaigns and films that connect with audiences through bold creative direction and refined visual language.
Alongside her directing practice, Jedidah is the founder of CTRL+CREATE, a creative development platform dedicated to supporting and championing early-career women in the creative industries through community, mentorship and opportunities for growth.
Jedidah M is a multidisciplinary Director, Video Editor and Creative Curator, known for crafting visually distinctive, culturally resonant work across music, fashion, beauty and the arts. Her films blend striking visual storytelling with an intuitive understanding of culture, creating work that feels both cinematic and authentic.
READ MORE
Working across commercial, branded and narrative filmmaking, Jedidah is drawn to stories that celebrate people and contemporary culture. She has collaborated with leading global brands and artists including Katseye, Sony, NYX Cosmetics, Nike and Tate Britain, delivering campaigns and films that connect with audiences through bold creative direction and refined visual language.
Alongside her directing practice, Jedidah is the founder of CTRL+CREATE, a creative development platform dedicated to supporting and championing early-career women in the creative industries through community, mentorship and opportunities for growth.