Jedidah M is a multidisciplinary Director, Video Editor and Creative Curator, known for crafting visually distinctive, culturally resonant work across music, fashion, beauty and the arts. Her films blend striking visual storytelling with an intuitive understanding of culture, creating work that feels both cinematic and authentic.

Working across commercial, branded and narrative filmmaking, Jedidah is drawn to stories that celebrate people and contemporary culture. She has collaborated with leading global brands and artists including Katseye, Sony, NYX Cosmetics, Nike and Tate Britain, delivering campaigns and films that connect with audiences through bold creative direction and refined visual language.

Alongside her directing practice, Jedidah is the founder of CTRL+CREATE, a creative development platform dedicated to supporting and championing early-career women in the creative industries through community, mentorship and opportunities for growth.